Most of you should have by now heard of the UK atheist bus campaign, which I discussed a few days ago. Well it looks like us Aussies are going to follow the POMs lead and run an atheist bus campaign of our own. The Atheist Foundation of Australia (AFA) has announced they are going to run a similar campaign here. The message on our busses is going to be:
“Atheism – Because there is no credible evidence”
At the moment they are only accepting pledges, if you are interested send an email to firstname.lastname@example.org with the subject of “Donation Pledge for Bus Ad Campaign”, and tell them how much you intend to pledge once they get the campaign underway. And if you are not already a member of the AFA why not join up as well.
Personally, I’m not a big fan of the wording, I actually think we should have gone for the exact same wording as the UK campaign. Sort of turn it into a world wide slogan, atheist/humanist/secular organisations all over the world displaying the same wording on their buses would have a huge impact in my opinion. But I’ll donate anyway, I hope you’ll join me.
Received an email from the AFA thanking me for my pledge and also informing me why they chose not to use the same wording as the UK campaign. It seems the AFA were worried the UK slogan might contravene advertising guidelines, particularly in South Australia (SA) and possibly other states. The following is copied from the email I received:
Here are the relevant regulations in an email from the advertising company.
In this case the Clauses to be tested would pertain to any breaches to any religious guidelines. In SA the following clauses apply:
14.1 The Licensee must not display on a Vehicle and Advertisement that :-
(a) discriminates against or vilifies a person or section of the community on account of …, religion…;
(h) depicts …, religious or other subject matter which is contentious,…
The risk here is, should the Minister deem any advertisement contravenes these guidelines, the Minister can ask for the advertisement to be removed within short time frames, at the cost of the client.
So you can put up adverts for religion, but not against it; typical.
|Share this post :|