According to ABC news:
Italian film and opera legend Franco Zeffirelli says he has agreed to become an image consultant to Pope Benedict XVI.
the story then goes on to say:
The pope does not have a “happy image”
Well a lot of people don’t have a happy image of the pope, but for very good reasons.
He doesn’t make me happy, but then I guess the only thing the pope could do to make me happy is to announce to the world that he’s got it all wrong, there is no god, the RC church is a money making sham and everyone gets free condoms.